Marketing & Communications

The Marketing Services group provides comprehensive marketing and communications solutions to a diversified client base that includes drug, medical device and healthcare supply manufacturers and other healthcare service providers. Key products and services include single- and multi-sponsored multi-media mailers and alerts, publication planning, medical writing, speakers bureau management, special event management, advisory board and consultant meeting organization, website development and other marketing support services.

Throughout our multiple properties we can provide a comprehensive and integrated medical communications program to meet all of your needs throughout the complete product lifecycle. Some of our marketing and communication services Include:

  • Audiovisual Presentations
  • Content Development
  • Targeted Communications and Direct Mail Programs
  • Special Event Planning (Advisory boards, roundtables, focus groups, association/society meetings, etc.)
  • Speakers Bureau Management
  • Strategic Publication Planning (Articles, Abstracts, Posters, Newsletters, Monographs, etc.)
  • Website Strategy, Design and Development
  • Produce Sales Tools (Product Information Kits, Training Materials)
  • Develop Interactive Media
  • Strategic Research and Insights
  • Value Proposition Development
  • Thought Leader/Key-Opinion-Leader Access

Marketing

Targeted, Strategic, Multi-Method Communication

/alert© is a premiere full-service healthcare communications company providing information and education to healthcare professionals. Our programs include cooperative mail, custom mail, e-mail, education, distribution, editorial and research programs.

Our full-service capabilities in healthcare information and communications can help our customers deliver a consistent message to a wide healthcare professional audience using the latest technologies including mobile technology.

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Immediate Impact and Distribution

U.S. Pharmacist's monthly e-CONNECT Newsletter features links to key departments and feature articles in the current issue. The e-CONNECT Newsletter, emailed to more than 165,000 pharmacists, also delivers unique timely news and technology content.

Optometric Physician a weekly e-newsletter captures the interest of today's optometrists with clinical information, case studies, and news in an attractive HTML format.

Review of Ophthalmology On-Line a top-level e-weekly resource for the latest breakthroughs in the ophthalmologic research, treatments, techniques, new drug trials and industry news.

Customized E-Blasts provide brand exposure, clinical data, new product information in a creative and innovative format with links to your website. Review also can create custom e-newsletters and send to your customers and prospects.

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The Leading Journal in Pharmacy

Complete Management and Execution
In order stay up-to-date with the quickly changing medical industry, healthcare professionals attend multiple events every year to learn about the latest developments, new research, and new products available in their areas of expertise. These events are also excellent opportunities for healthcare professionals to network and discuss important practice and research issues with their peers.

Through our multiple properties, we can help develop, plan and execute special events and speakers bureaus as well as develop supporting marketing and educational materials that can be used at these events. Some of our services include:

Special Event Planning

  • Advisory Boards
  • Roundtables
  • Symposium Coordination
  • Expert Forums
  • Resident/Fellows Training Seminars
  • CME/ACPE/CE programs
  • Conventions
  • International Congresses
  • Investigators' Meetings
  • Summits

Speakers Bureaus

  • Advocacy Development
  • Speakers Bureau Management
  • Speakers Bureau Training Meetings
  • Online Speakers Bureau Management Systems
  • Online Slide Management Solutions
  • Customized Reporting Systems

Audiovisual Presentations

  • Slide Kits
  • Videotapes
  • Audiotapes
  • Interactive CD-ROMs
  • Interactive Satellite Meetings
  • Teleconferences
  • Webcasts

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Communications

Full-Service Medical Education

PharmaWrite, LLC is a full-service medical education and communications company established to meet the ever-evolving needs of healthcare professionals and the pharmaceutical industry. Its scientific team is comprised of medical writers with PhDs in the life sciences, scientific managers with RPhs/PharmDs/PhDs and medical editors with diverse advanced degrees. PharmaWrite's scientifically based and strategically-focused professionals provide guidance and services through various aspects of medical communications, from the development of marketing platforms, publication strategies, and educational programs to speaker and sales training initiatives.

PharmaWrite's team has extensive expertise in many therapeutic areas, such as cardiovascular, central nervous system, hyperlipidemia, critical care, diabetes, endocrinology, epilepsy, hypertension, immunology, infectious diseases, migraine, monoclonal antibodies, oncology/hematology, osteoporosis, pain management, postmenopausal hormone therapy, psoriasis, psychiatry, reproductive health, rheumatic diseases, urology, virology, women's health, and wound healing. The professional staff has many years of experience in the development of integrated medical communications programs, including audiovisual presentations, special event planning, and speakers bureau management utilizing our proprietary technology platform. PharmaWrite has successfully implemented multiple international symposia in the European Union and Latin America which requires special knowledge of the regulations that govern continuing education in the international market.

The company maintains valuable relationships with leading authors in clinical medicine, medical research, nursing and pharmacy, including key participants in scientific congresses, professional societies, and respected accredited continuing education providers. PharmaWrite continues to build its strategic offerings from the solid foundation of scientific knowledge and experience.

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Specializing in Managed Markets Access and Reimbursement Strategies

Strategic Healthcare Alliance (SHA) is a full-service healthcare communications company specializing in market access and reimbursement strategies across US and global payer constituents, which includes, but is not limited to, managed care, eldercare, long-term care, hospitals, government, and employer groups.

SHA assists pharmaceutical, biotech, and device manufacturers with supporting their product portfolios by aligning the needs of target stakeholders with the offerings of an organization. By developing strategies, messages, and tools, SHA helps to differentiate clients in this crowded marketplace and maximize their marketing efforts using a data-driven, targeted strategy that drives adoption and maximizes reimbursement for their products.

SHA delivers complete turnkey service, which includes overall management and thorough follow up in order to ensure that the strategy is achieved, timelines are met, and the budget is adhered to.

In building long-standing payer relationships, SHA has access to a proprietary database of hard-to-reach decision makers to support client product and portfolio initiatives with business-to-business approaches that foster partnerships beyond products alone. The experience of SHA's professional staff spans the spectrum of disease states and healthcare stakeholders with full competence and compliance in both promotion and certified activities.

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/alert Marketing

/alert Marketing, Inc. is a premiere full-service healthcare communications company providing information and education programs to healthcare professionals.

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Readership Study Ranks U.S. Pharmacist #1

Find out more about the results by clicking the link below

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